Canada Is Diversifying. Exporters Who Move Now Win the New Markets
US tariffs are permanent. Your competitors are already selling into Europe, Asia, and the Gulf — with up to 50% of the cost funded. Start now.
What We Do
Five service families that route every Canadian exporter to the right work — from finding non-US buyers to setting up abroad.
Direct Sales
Find buyers in the world's largest trading blocs — Europe, China, Japan, India, Middle East.
Sell Through Third Parties
Build an in-market agent and importer network that sells for you.
Business Setup in Foreign Countries
Entities, warehouses, certification and compliance on the ground.
Remote Marketing
Localized, language-native marketing before you open a physical presence.
Which Exporter Are You?
First-time exporters
Assess readiness, pick a market, and confirm grant eligibility in one call.
Existing exporters
Add non-US buyers alongside your current book of business.
Growing SMEs
Open agents, distributors, or a local entity in a high-potential market.
Trade-impacted sectors
Alcohol, agri-food, seafood, manufacturing and technology pivoting out of US tariffs.
Three Moves to Break the US Habit
From where you are today to a diversified book of business - in three connected moves.
Where we are?
Where we are? What we make, our capacity, our budget. We start with an honest read of your product, your operations and what you can invest — no assumptions.
Where we want to be?
Where we want to be? Which markets, how much revenue. We pick the first two or three non-US markets that fit your product and size what they can realistically return.
Build. Fund. Execute.
Build the plan. Get funding. Execute. We write the market-entry plan, attach CanExport and EDC so up to 50% of eligible costs are reimbursed, then find and win the buyers.
Who's who on Global Trade Diversification
Mark Carney
"In a more uncertain world, Canada is focused on what we can control. We are diversifying our trade. Building at home and diversifying trade abroad is not our Plan B. It has been our Plan A from the start."
Maninder Sidhu
"We have already secured more than $28 billion in international sales for Canadian companies. Canadian exports power our economy. The Strategic Exports Office and Strategic Exports Advisory Council mark a decisive step toward doubling our exports to non-U.S. markets."
Doug Ford
"With U.S. tariffs taking aim at Ontario, our government is unlocking new markets for Ontario products around the world. We're diversifying trade, … and working with allies around the world."
David Eby
"We have been diversifying our markets, trade missions to other countries, opening trade offices, finding other countries that want to trade with us because British Columbia and Canada has — in the Prime Minister's words — what the world wants."
Danielle Smith
"Canada must build a stronger economy by diversifying and growing our export markets."
Wab Kinew
"Manitoba is working to diversify international trade, reduce barriers within Canada, and advance major projects that can keep people working regardless of future developments south of the border."
Scott Moe
"Global trade is not without risk. It is precisely why engagement matters more, not less. Saskatchewan's approach is straightforward: build relationships, diversify markets and support a broader Canadian role in global trade."
Tim Houston
"The whole experience has taught us something really important about diversification. The province needs to develop more diverse trading partners for sectors like seafood and agriculture."
30 Years in the Markets You Need
I founded Global Canada after three decades of operating in the world's fastest-moving markets — because most small exporters have nobody to hold their hand.
I know how money, companies and markets actually move.
built and ran companies across Indian and global markets.
one of the Middle East's largest ports. Lived five years in the UAE.
traveled the country through major industrial and commercial hubs.
able to execute business contracts in any EU country.
English, Hindi, French, Arabic and Russian.
Your product deserves buyers in Europe, the Middle East, China and India — and you shouldn't have to navigate them alone. On one call, we tell you honestly whether your product fits, which markets to enter first, and which grant funds it.
Frequently Asked Questions
Is this really funded?
— Yes. CanExport and EDC reimburse up to 50% of eligible market-entry costs for incorporated Canadian exporters. We document everything so claims are approved.
Which markets do you cover?
— 18 target markets across Europe, Asia-Pacific, the Americas and the Middle East — from Germany to India to South Korea.
What kind of services do you provide?
— Buyer discovery, direct sales, agent and distributor networks, foreign setup, and localized remote marketing — mapped to grants wherever possible.
How long until I see results?
— Most clients launch within 30 days of the readiness call, and start building a pipeline within the first quarter.
Do you work only with certain sectors? — No. We work for every Canadian exporter
alcohol and beverage, dairy and agri-food, seafood, manufacturing, technology, and more.
Who can book a call?
— Any incorporated Canadian exporter. The readiness call is free and confirms whether your product fits a non-US market.
Why you, when the Trade Commissioner Service is free?
— They advise; we execute. TCS tells you a market fits and hands you a program guide. We build the buyer list, call importers in the local language, book the meetings, and document everything so CanExport reimburses half the cost. Most clients use both.
Book a free readiness call
Book your free readiness call now. Grant programs can reimburse up to 50% of eligible costs — start diversifying before your competitors do.
Book a free readiness call