Innovate BC Go-To-Market Microgrant

For-profit company headquartered in British Columbia, incorporated and in good standing in B.C. or federally

Product or service in-market or ready to sell, with a clear market opportunity, product-market fit and capacity to execute

Early-stage revenue profile (pre-seed/seed stage or equivalent; post-Series A companies generally too late)

Priority given to companies that completed additional ecosystem programming or that have export potential

Marketing and communications

marketing staff salaries (including fractional roles), paid advertising and digital marketing campaigns, marketing tools

Sales enablement

sales staff or consultant salaries, sales management tools, contract development/review legal costs

Market development

customer validation and pilot demonstrations, market assessments (segmentation, competitor analysis, pricing), channel and partnership development, export readiness and market entry activities (certifications, localization, compliance reviews), go-to-market playbooks, regulatory or standards alignment, third-party consulting, marketing asset localization

IP protection and brand strengthening

new trademark and patent filings tied to commercialization, or new foreign filing extensions tied to an expansion strategy

International trade show attendance eligible on a case-by-case basis where clearly tied to commercialization and sales impact (registration, booth, marketing materials preferred over travel)

All funded activities must be completed by the call end date; funding is reimbursement-based with proof of payment

Only cash expenses are eligible; in-kind contributions are not matched

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Submit an application via Innovate BC's SurveyMonkey Apply portal during the call window

Provide company background, market opportunity, use of funds and expected outcomes, budget and timeline, one supporting quote per subcontracted service, a current customer/investor pitch deck, an IP strategy description, and a risk management matrix

Email Microgrant@innovatebc.ca with questions

Non-repayable grant covering up to 75% of total project costs with a minimum 25% cash contribution from the applicant

Disclose any IP-related or other government funding received or anticipated so Innovate BC can ensure coordination and avoid duplication

First call budget was ~$500,000, expected to support roughly 15-20 projects

Ineligible expenses

retrospective costs, ongoing activities not tied to the project, capital equipment, R&D/product development/manufacturing, office rent, depreciation, internal overhead, in-kind contributions

Part of Innovate BC's broader suite including the Integrated Marketplace (see bc-tariff-support-package)