Stream 1
agricultural industry associations (not-for-profit, representing identifiable Nova Scotia agriculture and agri-food products)
Services
Nova Scotia Market Opportunities and Diversification Program (MOAD)
Sustainable Canadian Agricultural Partnership program funding up to 50% of eligible expenses, to a maximum of $20,000 per year (with funding levels tied to farm/agri-business income), for market studies, digital marketing, and international trade event support for Nova Scotia farms, agri-businesses, Mi'kmaq farming operations, and agricultural industry associations. Maximum $60,000 over the life of the Sustainable CAP (2023-2028).
Overview
Sustainable Canadian Agricultural Partnership program funding up to 50% of eligible expenses, to a maximum of $20,000 per year (with funding levels tied to farm/agri-business income), for market studies, digital marketing, and international trade event support for Nova Scotia farms, agri-businesses, Mi'kmaq farming operations, and agricultural industry associations. Maximum $60,000 over the life of the Sustainable CAP (2023-2028).
Key numbers
| Item | Value |
|---|---|
| Instrument | grant |
| Level | provincial |
| Region | Nova Scotia |
| Administrator | Nova Scotia Department of Agriculture |
| Cost share | 50% |
| Max per project | $20,000 |
| Max per year | $20,000 |
| Deadline | 2026-05-31 |
| Intake status | Annual intake April 1 - May 31 (2026 window closed); activities April 1 2026 - February 28 2027 |
| Non-US bias | Export market studies and digital marketing outside Canada; no US exclusion |
Eligibility
Streams 2 and 3
registered farms (Farm Registration Act, actively farming, $30,000+ annual gross farming income, applicant 19 or older)
Mi'kmaq conducting farming activities in Mi'kmaw communities
Agri-businesses with $30,000+ annual gross income (based on T2 return) and proof of local ingredient purchases based on income level
Agricultural industry associations can apply for a maximum of $20,000 per year
What it covers
Stream 1
international market studies (in-market research, planning, and study preparation for new export markets)
Stream 2
digital marketing activities (website development/updates, e-commerce, digital marketing for new target markets, graphic design for labels/packaging and marketing materials, trade show booth design, product photography and video)
Stream 3
international trade events (consolidated product sample shipping costs including logistical support)
Market and diversification rules
Funding levels by income
$30,000-$99,999 up to $5,000/year; $100,000-$249,999 up to $10,000/year; $250,000+ up to $20,000/year
Only one application per year per applicant
Travel expenses, overhead, software licensing, printing/packaging costs, and HST are ineligible
How to apply
Submit a complete application by the intake deadline (May 31 for 2026 activity year)
New applicants complete the Program Funding Registration (PFR) form
Provide quotes for all project costs with the application
Sign and return the Letter of Agreement within 30 days; submit claims by February 28, 2027
Notes
Maximum $60,000 per applicant over the life of the Sustainable CAP Program (2023-2028)
Anticipated to be offered again in 2027-28, subject to budget availability
Relevant services
The services below are grant-eligible: CanExport and EDC reimburse up to 50% for incorporated Canadian exporters.
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Grant programs can reimburse up to 50% of eligible market-entry costs. In one free call we tell you honestly whether your product fits a non-US market.
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