Services

Ontario Market Diversification and Trade Resiliency Initiative

Sustainable CAP agri-food funding (up to $20M) helping Ontario primary producers and processors enter new or growing domestic and international markets, with a diversification premium for non-U.S.-focused projects (35% vs 25% cost share).

Ontario Market Diversification and Trade Resiliency Initiative

Overview

Sustainable CAP agri-food funding (up to $20M) helping Ontario primary producers and processors enter new or growing domestic and international markets, with a diversification premium for non-U.S.-focused projects (35% vs 25% cost share).

Key numbers

ItemValue
Instrumentgrant
Levelprovincial
RegionOntario
AdministratorMinistry of Agriculture, Food and Agribusiness
Cost share35%
Max per project$499,999
Budget$20,000,000
Total gov stacking cap100%
Deadline2026-03-17
Intake statusClosed (application intake closed March 17, 2026 at 11:59 p.m. ET)
Non-US biasNon-US premium: 35% of eligible costs for not-exclusively-U.S. projects vs 25% for exclusively U.S.-focused projects (Market Development categories)
Processing timeAcknowledgement email within 5 business days of submission; applications reviewed after intake closes

Eligibility

Fewer than 500 employees at the project location

Primary producer, processor (brand owner ineligible for Equipment and Technology category), aquaculture undertaking international marketing (ineligible for Equipment and Technology), or fish/seafood processor undertaking international marketing (ineligible for Equipment and Technology)

Projects must fall within one of three project categories

Only one application may be submitted in each project category

Must provide written third-party quotes detailing proposed eligible costs

What it covers

Schedule 1 - Market Development and Diversification Implementation Planning

35% up to $50,000 (not exclusively U.S.) or 25% up to $50,000 (exclusively U.S.)

Schedule 2 - Implement Market Development and Diversification

35% up to $70,000 (not exclusively U.S.) or 25% up to $50,000 (exclusively U.S.)

Schedule 3 - Implementation of Equipment and Technology

25% up to $499,999

Market and diversification rules

Schedule 2 and Schedule 3 applications require a standalone business analysis or market development plan including market research, business-impact analysis and implementation strategy

Funding comes from the Sustainable Canadian Agricultural Partnership (Sustainable CAP), a 5-year (2023-2028) federal-provincial-territorial investment

How to apply

Download and read the Initiative guidelines

Download and complete the application form for the applicable project category (Schedule 1, 2, or 3)

Gather required documents, including written third-party quotes; Schedules 2 and 3 also require a standalone business analysis or market development plan

Submit the application and required documents to SustainableCAP1@ontario.ca

Approved applicants sign an approval letter, register with Transfer Payment Ontario and Supply Ontario, and submit claims and a final report

Stacking notes

Total assistance from all funding sources cannot exceed 100% of the total eligible costs

Cannot submit an application for a project already funded through another Sustainable CAP program

Other government or third-party funding may be combined if the other programs allow stacking

All funding for a project, including from additional sources, must be listed on the application form

Notes

Application intake opened February 17, 2026 and closed March 17, 2026 at 11:59 p.m. ET

Up to $20 million allocated for the Initiative

One application per project category only

Relevant services

Book a free readiness call

Grant programs can reimburse up to 50% of eligible market-entry costs. In one free call we tell you honestly whether your product fits a non-US market.

Book a free readiness call