Business located in Prince Edward Island, registered to do business and actively operating
Services
Prince Edward Island Marketing Assistance
Innovation PEI support for PEI businesses with marketing costs to execute exporting plans and activities, accelerating sales and increasing market reach: up to 40% of eligible costs to a maximum of $32,000, with each business limited to two applications totaling a maximum contribution of $32,000 over any 12-month period. Activities must be completed before April 1, 2027.
Overview
Innovation PEI support for PEI businesses with marketing costs to execute exporting plans and activities, accelerating sales and increasing market reach: up to 40% of eligible costs to a maximum of $32,000, with each business limited to two applications totaling a maximum contribution of $32,000 over any 12-month period. Activities must be completed before April 1, 2027.
Key numbers
| Item | Value |
|---|---|
| Instrument | grant |
| Level | provincial |
| Region | Prince Edward Island |
| Administrator | Innovation PEI |
| Cost share | 40% |
| Max per project | $32,000 |
| Max per year | $32,000 |
| Total gov stacking cap | 75% |
| Deadline | 2027-03-31 |
| Intake status | Open for activities completed before 2027-04-01; first-come, first-served |
| Non-US bias | Executes export plans to accelerate sales; non-US markets encouraged |
Eligibility
Manufactures, processes, or develops goods or services primarily for export
Operates in a strategic sector (bioscience, aerospace and defence, advanced manufacturing and processing, renewable energy and clean technology, ICT, creative and cultural industries); first-of-its-kind exportable goods in other sectors may be considered
A business with defaulted debt on the Province's Central Default Registry is not eligible
What it covers
Market research (primary, qualitative, or quantitative)
Design and development of new advertising and promotional materials
New export-oriented advertising or promotional campaign execution
Implementation of e-commerce or digital strategy
Development of virtual/digital content and marketing materials
Attendance and exhibition at appropriate trade shows and events (including virtual events, up to two participants per event)
Market investigation
Market and diversification rules
Up to 40% of eligible costs to a maximum of $32,000; two applications totaling $32,000 over 12 months
Costs for Innovation PEI Global Trade coordinated activities (shows, missions, B2B events) are covered under Export Trade Assistance, not this program
Applications reviewed first-come, first-served
How to apply
Consult an Innovation PEI Business Development Officer for guidance on project suitability
Submit an application before any financial or legal commitment is made on the project
Provide business history, financial statements (or business plan for new businesses), project description, economic benefits, cost estimates with quotations, funding sources, market position, and shareholder/management information
Apply online via the PEI services portal
Stacking notes
Combined project funding from all non-repayable government sources cannot exceed 75% of eligible costs
Notes
Wayback 2021 snapshot of this page showed a maximum of $16,000 (40%) over a 12-month period; current 2026 terms show $32,000
verify current terms on the official page
Increased funding levels may be considered for large projects associated with product launches and/or new market entry
Relevant services
The services below are grant-eligible: CanExport and EDC reimburse up to 50% for incorporated Canadian exporters.
Book a free readiness call
Grant programs can reimburse up to 50% of eligible market-entry costs. In one free call we tell you honestly whether your product fits a non-US market.
Book a free readiness call