Mi'kmaq First Nations and other Indigenous groups
Services
PEI Product and Market Development Program
Prince Edward Island Sustainable CAP program designed to expand domestic and international competitiveness by supporting small and medium-sized agricultural producers, agri-businesses and agri-processors to expand their product base or markets through value-added and agri-food processing projects and market development activities. Supports exploring new or emerging markets, investigative travel to new markets, incoming buyer missions, trade show attendance for a new market, market research, feasibility studies and new product development. Producers can receive up to 50% of eligible costs to a maximum of $30,000; provincial agriculture industry organizations up to 75% to a maximum of $30,000 per year.
Overview
Prince Edward Island Sustainable CAP program designed to expand domestic and international competitiveness by supporting small and medium-sized agricultural producers, agri-businesses and agri-processors to expand their product base or markets through value-added and agri-food processing projects and market development activities. Supports exploring new or emerging markets, investigative travel to new markets, incoming buyer missions, trade show attendance for a new market, market research, feasibility studies and new product development. Producers can receive up to 50% of eligible costs to a maximum of $30,000; provincial agriculture industry organizations up to 75% to a maximum of $30,000 per year.
Key numbers
| Item | Value |
|---|---|
| Instrument | grant |
| Level | provincial |
| Region | Prince Edward Island |
| Administrator | PEI Department of Agriculture (Sustainable Canadian Agricultural Partnership) |
| Cost share | 50% |
| Max per project | $30,000 |
| Max per year | $30,000 |
| Deadline | Annual intake; 2026-2027 intake closed due to high demand |
| Intake status | 2026-27 intake closed (annual program; reopens each fiscal year subject to demand) |
| Non-US bias | Expands domestic and international markets, including new or emerging export markets; no US restriction |
Eligibility
Agricultural producers
Small to medium-sized agri-businesses and agri-processors
Agriculture industry organizations, clubs and associations
Others may be considered upon request
What it covers
Attending (but not exhibiting at) a trade show once for a new market
Exploring new or emerging markets and investigative travel to new or emerging markets
Incoming buyer missions of new buyers from export markets to gather market intelligence
Research for exploring new and emerging markets; feasibility studies related to product delivery
Translation and legal consultation related to marketing a product in a new market
Consulting or business coaching on applied market research and value chain development
Marketing plan development activities; consulting on new market trends and opportunities domestically and abroad
New product development
professional services, process and recipe development, packaging and labelling equipment, design and first printing of packaging, brand development, analytical and quality testing, promotional materials
Purchase of machinery and equipment (at the discretion of the Department)
Market and diversification rules
Producers, agri-businesses and agri-processors
up to 50% of eligible expenses to a maximum of $30,000
Provincial agriculture industry organizations
up to 75% of eligible expenses to a maximum of $30,000 per year over the life of the Sustainable CAP Framework Agreement (2023-2028)
The Program Review Committee may approve additional funding based on merit
How to apply
Review the Product and Market Development Program guidelines before applying
Complete the program application form (General, Section 3.1)
Email the signed application in PDF to PMD@gov.pe.ca or mail it to the PEI Department of Agriculture (11 Kent Street, Charlottetown)
Stacking notes
Disclose other provincial and federal funding on the application; the program is delivered under the federal-provincial Sustainable CAP framework
Notes
Delivered under Sustainable CAP (2023-2028) by the PEI Department of Agriculture; 2026-27 intake closed due to high demand
A companion Business Development Program supports skills training and business planning for the same sector
Contact the Product and Market Development Program at 902-368-4880 or PMD@gov.pe.ca
Relevant services
The services below are grant-eligible: CanExport and EDC reimburse up to 50% for incorporated Canadian exporters.
Book a free readiness call
Grant programs can reimburse up to 50% of eligible market-entry costs. In one free call we tell you honestly whether your product fits a non-US market.
Book a free readiness call