Services
Reverse-Search Displacement
We find buyers currently buying your product from non-US suppliers and build displacement campaigns to win them for your Canadian company.
Competing exporters' buyers are the cheapest revenue your Canadian company will ever get.
Recruiting a new buyer is slow and expensive. Displacing an entrenched supplier is a proven growth route — the buyer already knows they need the product, they're just buying it from someone else.
While your Canadian exporter chases cold leads, competing exporters win your prospective buyers by actively targeting their existing customers.
What this is
A continuous program we run that identifies who buys your product from non-US suppliers and arms your Canadian team to win them.
How it works
2. We build a displacement campaign per target.
3. We arm your Canadian sales team with the angle to win them.
4. We earn a bonus on won displacement deals.
What's included
Continuous identification of displacement targets
Continuous identification of displacement targets
Per-target displacement campaign plans
Per-target displacement campaign plans
Sales-team enablement and talking points
Sales-team enablement and talking points
Performance bonus on won deals
Performance bonus on won deals
Outcomes this service is designed to deliver
Buyers identified who currently purchase your product from non-US suppliers.
Buyers identified who currently purchase your product from non-US suppliers.
Ongoing displacement campaigns to win them for your company.
Ongoing displacement campaigns to win them for your company.
A path to fastest non-US revenue from buyers your competitors already have.
A path to fastest non-US revenue from buyers your competitors already have.
Who it's for
Canadian exporters wanting a proven, fast growth route to non-US revenue
Canadian exporters wanting a proven, fast growth route to non-US revenue
Canadian companies whose product is a direct substitute for existing imports
Canadian companies whose product is a direct substitute for existing imports
Canadian businesses with a strong sales team that needs the right targets and angles
Canadian businesses with a strong sales team that needs the right targets and angles
How we price
- Engagement model: monthly retainer, plus a performance bonus on won displacement deals.
FAQ
How do we attribute wins to this program? We track targets and deals from the start so wins are measurable against the pipeline.
Won't buyers be loyal to their current supplier? Some will. We prioritize the buyers where switching costs are low and your offer is clearly better.
How fast does this produce revenue? Displacement targets convert faster than cold leads because they already buy the product.