B.C. businesses at all stages of trade readiness
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BC Trade Diversification Strategy
Provincial strategy to increase export and investment opportunities in targeted new markets, with priority markets Mexico, Taiwan and Vietnam. Pursues 12 actions including establishing in-market trade and investment staff, delivering the Export Navigator and Trade Accelerator programs, and tailored support for Indigenous and under-represented businesses.
Overview
Provincial strategy to increase export and investment opportunities in targeted new markets, with priority markets Mexico, Taiwan and Vietnam. Pursues 12 actions including establishing in-market trade and investment staff, delivering the Export Navigator and Trade Accelerator programs, and tailored support for Indigenous and under-represented businesses.
Key numbers
| Item | Value |
|---|---|
| Instrument | strategy/program |
| Level | provincial |
| Region | British Columbia |
| Administrator | Ministry of Jobs, Economic Development and Innovation / Trade and Invest BC |
| Intake status | Ongoing - strategy actions delivered continuously |
| Non-US bias | Explicit diversification away from the US; priority new markets are Mexico, Taiwan and Vietnam |
Eligibility
Sector associations and Indigenous-led economic development groups
Under-represented business owners supported through the Trade Accelerator Program and Export Navigator
What it covers
B.C. trade and investment staff established in Mexico, Taiwan and Vietnam
Strategic export and investment initiatives and info sessions
Business literacy webinars and trade-readiness materials for priority markets
Professional advisory services to qualified B.C. exporters
TAP seats for export-ready under-represented business owners and enhanced Export Navigator services
Market and diversification rules
Priority new markets
Mexico, Taiwan, Vietnam
Complements federal free trade agreements (CUSMA, CPTPP, CETA) and the StrongerBC Economic Plan
How to apply
Access tailored supports through Trade and Invest BC (britishcolumbia.ca/for-bc-businesses)
Join Export Navigator or the Trade Accelerator Program for export-readiness support
Contact the trade and investment office or email international@gov.bc.ca for strategy-specific questions
Stacking notes
Strategy is umbrella programming; individual tools (Export Navigator, TAP, federal CanExport) stack per their own rules
Notes
Strategy published 2023 and updated (page last updated Mar 2026)
Two goals
more trade/investment opportunities in new markets, and a greater number and diversity of exporting businesses
Relevant services
The services below are grant-eligible: CanExport and EDC reimburse up to 50% for incorporated Canadian exporters.
Book a free readiness call
Grant programs can reimburse up to 50% of eligible market-entry costs. In one free call we tell you honestly whether your product fits a non-US market.
Book a free readiness call