Indigenous Peoples or organizations
Services
New Brunswick Agri-Industry Development and Advancement (Market and Product Development)
New Brunswick Sustainable CAP program administered by the Department of Agriculture, Aquaculture and Fisheries (DAAF) providing funding for business development, advancing crop and livestock sectors, market and product development, and agri-land enhancement. The Market and Product Development component funds projects that help applicants understand and plan marketing approaches for potential new markets (domestic and international), meet industry standards or certification requirements, implement a market development plan, and develop new products or processes. Export marketing, website and social media development, and product development are supported at 50% cost share to a maximum of $10,000 per year.
Overview
New Brunswick Sustainable CAP program administered by the Department of Agriculture, Aquaculture and Fisheries (DAAF) providing funding for business development, advancing crop and livestock sectors, market and product development, and agri-land enhancement. The Market and Product Development component funds projects that help applicants understand and plan marketing approaches for potential new markets (domestic and international), meet industry standards or certification requirements, implement a market development plan, and develop new products or processes. Export marketing, website and social media development, and product development are supported at 50% cost share to a maximum of $10,000 per year.
Key numbers
| Item | Value |
|---|---|
| Instrument | grant |
| Level | provincial |
| Region | New Brunswick |
| Administrator | New Brunswick Department of Agriculture, Aquaculture and Fisheries (DAAF) |
| Cost share | 50% |
| Max per project | $10,000 |
| Max per year | $10,000 |
| Intake status | Open - annual program under Sustainable CAP (2023-2028) |
| Non-US bias | Marketing for potential new markets, both domestic and international; export marketing explicitly eligible |
Eligibility
Agriculture producers (individuals or groups)
Marketing groups and agricultural industry organizations for marketing initiatives
What it covers
Market assessment and research (50% cost share, up to $10,000 per year)
Market access certification (50% cost share, up to $10,000 per year)
Export marketing, website and social media development, and product development (50% cost share, up to $10,000 per year)
Marketing group establishment and assistance in undertaking new marketing initiatives (100% cost share, up to $10,000 per year)
Market development plan implementation and meeting industry standards or certification requirements
Development of new products or processes (business development component)
Market and diversification rules
Annual maximums per category
market assessment $10,000; market access certification $10,000; export marketing/website/social media/product development $10,000; marketing group establishment $10,000 (100% cost share)
Higher levels of assistance may be considered for strategic projects with significant benefit to the agriculture sector; total cost share will not exceed 100%
How to apply
Contact the New Brunswick Department of Agriculture, Aquaculture and Fisheries for program guidance
Review the Agri-Industry Development and Advancement program guidelines and submit the application
Email Sustainable.CAP@gnb.ca for program information
Stacking notes
Delivered under the federal-provincial Sustainable Canadian Agricultural Partnership; disclose other funding sources in the application
Notes
Program has four components
Business Development, Advancing Crop and Livestock Sectors, Market and Product Development, and Agri-Land Enhancement
Export marketing support is explicit under the Market and Product Development component
Complements ONB export services and the federal AgriMarketing Program for agri-food exporters
Relevant services
The services below are grant-eligible: CanExport and EDC reimburse up to 50% for incorporated Canadian exporters.
Book a free readiness call
Grant programs can reimburse up to 50% of eligible market-entry costs. In one free call we tell you honestly whether your product fits a non-US market.
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