Services

Newfoundland and Labrador Seafood Marketing Support Program

Non-repayable contributions up to $100,000 at a rate of assistance of up to 90% for licensed NL fish processors, aquaculture companies, seafood marketing firms, and industry organizations to identify, assess, target, and develop new markets in response to U.S. tariff threats and recent China tariffs. Focus on market information and research, market development planning, adapting products and packaging for new markets, market development activities, and marketing materials and promotional tools.

Seafood Marketing Support Program (Newfoundland and Labrador)

Overview

Non-repayable contributions up to $100,000 at a rate of assistance of up to 90% for licensed NL fish processors, aquaculture companies, seafood marketing firms, and industry organizations to identify, assess, target, and develop new markets in response to U.S. tariff threats and recent China tariffs. Focus on market information and research, market development planning, adapting products and packaging for new markets, market development activities, and marketing materials and promotional tools.

Key numbers

ItemValue
Instrumentgrant (non-repayable contribution)
Levelprovincial
RegionNewfoundland and Labrador
AdministratorDepartment of Fisheries, Forestry and Agriculture
Cost share90%
Max per project$100,000
Budget$6,000,000
Intake statusOpen (program details and applications on the FFA program page)
Non-US biasExplicitly responds to U.S. tariff threats and China tariffs; targets Europe, Asia, and domestic markets

Eligibility

Licensed Newfoundland and Labrador fish processors

Aquaculture companies

Seafood marketing firms

Industry associations, research and development institutions, fisheries organizations, and development associations

What it covers

Market information and research

Market development planning

Adapting products and packaging for new markets (e.g., re-development of packaging)

Market development activities, including participation in tradeshows and missions

Marketing material and promotional tools (brand strategy development, advertising)

Export development planning

Market and diversification rules

Support is aimed at global market diversification and reducing reliance on traditional markets

New opportunities in domestic (Canada) and international (Europe, Asia) markets

How to apply

Program details and applications available on the Seafood Marketing Support Program page under Fisheries and Aquaculture programs

Contact the Department of Fisheries, Forestry and Agriculture for application support

Notes

Launched April 4, 2025 by Minister Gerry Byrne

Part of a $6M provincial investment in market diversification, including trade missions to Europe and Asia

Relevant services

Book a free readiness call

Grant programs can reimburse up to 50% of eligible market-entry costs. In one free call we tell you honestly whether your product fits a non-US market.

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