Ontario companies (southern Ontario focus) seeking to diversify exports in response to tariff-related pressures
Services
GoEU (Toronto Business Development Centre)
Co-funded export-support program (FedDev Ontario + Government of Ontario, $5M total) delivered by the Toronto Business Development Centre that helps up to 70 Ontario companies diversify into Europe through export-readiness assessments, tailored advisory services, and in-market European expertise.
Overview
Co-funded export-support program (FedDev Ontario + Government of Ontario, $5M total) delivered by the Toronto Business Development Centre that helps up to 70 Ontario companies diversify into Europe through export-readiness assessments, tailored advisory services, and in-market European expertise.
Key numbers
| Item | Value |
|---|---|
| Instrument | service |
| Level | provincial |
| Region | Ontario |
| Administrator | Toronto Business Development Centre (TBDC), funded by FedDev Ontario and Government of Ontario |
| Budget | $5,000,000 |
| Intake status | Open - register interest via TBDC GoEU page |
| Non-US bias | Europe-focused: helps Ontario companies diversify export markets away from the U.S. into the EU |
| Target markets | 1 |
Eligibility
Priority to firms in automotive, steel, and related supply chains
Per TBDC, for tech companies that already have product-market fit in Canada or the U.S., have not yet unlocked Europe, have predictable domestic capacity to fund an international push, and have team capacity to engage international customers
What it covers
Export-readiness assessments
Tailored advisory services
Direct access to in-market European expertise (on-the-ground insights, connections, partnership opportunities)
Real customer meetings, product validation, and first contracts in Europe
Fractional on-the-ground executives supporting compliance execution, channel-partner and investor introductions
Market and diversification rules
Target market is Europe (EU); priority to firms diversifying due to tariff-related pressures
TBDC is the only Canadian accelerator accredited by the European Innovation Council (EIC)
How to apply
Visit the TBDC GoEU page and register interest
TBDC assesses export-readiness and matches the company to European market opportunities
Participate in export-readiness assessment and advisory sessions, followed by in-market European support (customer meetings, product validation, first contracts)
Stacking notes
Program delivers services rather than cash grants; complementary to federal programs such as CanExport and the Trade Commissioner Service
Funded jointly
FedDev Ontario nearly $2.5 million (via the Regional Tariff Response Initiative) and Government of Ontario $2.5 million
Notes
Supports up to 70 Ontario companies
Total $5 million project; supports the federal Trade Diversification Strategy goal to double non-U.S. exports within a decade
Announced July 30, 2026
Relevant services
The services below are grant-eligible: CanExport and EDC reimburse up to 50% for incorporated Canadian exporters.
Book a free readiness call
Grant programs can reimburse up to 50% of eligible market-entry costs. In one free call we tell you honestly whether your product fits a non-US market.
Book a free readiness call